Analyze the consumer groups of heated non combustible tobacco (HNB):

1. Old smokers who have a need to quit smoking. This type of smoker generally smokes for a longer period of time, but cannot quit smoking if they want to. They can only reduce their smoking volume by smoking less or changing to thin cigarettes, while maintaining their habits and reducing the harm.

2. Young consumer groups. Young people pursue individuality, like to be different, and are willing to try new things. Moreover, they have not smoked for a long time, and their dependence on cigarettes is not high. They are relatively easy to accept this type of new tobacco products.